Analisis Sifat Konsumtif Dan Sosial Ekonomi Pada Masyarakat Desa Sambirejo Terhadap Kestabilan Ekonomi Rumah Tangga

Abstract

A consumptive lifestyle is a lifestyle in which a person excessively buys an item or service by prioritizing his wants rather than his needs. and economically will lead to waste. The problem studied in this study is only one, namely how the behavior of consumptive nature and socio-economic values in the people of Sambirejo Village, Jogoroto District, Jombang Regency. However, from one formulation of the problem there is a problem sub-chapter in it, including regarding the discussion of consumptive behavior and socio-economic values in the Sambirejo community in supermarkets or malls. The research method used is a qualitative method with data collection techniques of observation, interviews and documentation. The theory used to look at this phenomenon related to consumption behavior and socio-economic values of the Sambirejo people is the theory of consumerism put forward by Jean Baudrillard