Muhammad, Hanif Ramdhani, and Ita Rahmawati. “Pengaruh Celebrity Endorsment Dan Brand Image Terhadap Minat Beli Konsumen Pada Kosmetik Scarlett Whitening”. Business and Economic Publication, vol. 4, no. 1, Feb. 2026, pp. 55-66, doi:10.32764/bep.v4i1.1710.